Gena Ross has been using her campaign website and social media platforms to encourage voters to participate in upcoming elections. These efforts are going to be particularly important in her fight against 19-year incumbent Sam Graves. On September 10, Ross posted a video vote to Facebook and Twitter encouraging people to vote. This video featured her son, a young voter who spoke about the change his mother could provide. He said that this would be his first time voting, and encouraged his peers to "make it happen, everybody together."
Getting the young vote is going to be important for Ross. Being the DNC's nominee helps with her credibility, but one of her biggest roadblocks against Sam Graves is name recognition. Graves has been the district's representative since 2001 - even before it underwent redistricting. Regardless of whether or not they support him, Missouri's constituents know Graves' name. Ross does not have that luxury, so getting as many voters to the polls as possible is incredibly important for her.
GOTV efforts are common in politics, so it is not surprising to see Ross emphasizing the importance of voting. In another video posted September 10 to her campaign Facebook page, Ross urged her viewers to participate in the coming election: "Please, vote early if you have the opportunity, and make sure you vote on November 3rd. Vote your conscience. It doesn't matter what political party you're affiliated with: at this day and time, you need to vote your conscience. Vote for your livelihood. Vote for your loved ones. Vote for your future. Your vote matters."
To register to vote or request an absentee ballot, click here. And as always, follow No County Left Behind on Twitter for the most up-to-date information.